When the time came for Alex Kang-chan Kam to deliver at PyeongChang 2018, he did not disappoint.
Before the Olympics, the South Korean figure skater may have hoped his big moment would come on the ice and maybe even a podium.
Instead it happened in the bleachers and has potentially garnered the same viral action online as winning a medal might have.
Kam was spectating in a venue and the camera fell on him, probably because he was wearing novelty Olympic rings sunglasses. Funny enough in itself.
But then came his time in the spotlight, so to speak.
With all the timing of a perfectly executed axel jump, Kam leaned into the camera and removed his sunglasses… only to reveal another set of sunnies underneath. Thus a movement was born.
It was undoubtedly a rehearsed move and deserves all the plaudits it gets.
— CBC Olympics (@CBCOlympics) February 12, 2018
I'M IN TEARS THAT WAS SO SMOOTH https://t.co/mb06BCNgiJ
— rip jonghyun star in the sky (@MarsNBeyond) February 12, 2018
Where can I get the Olympic Ring sunglasses
— ⛸ (@daehweii) February 18, 2018
This is everything. I want nothing else than to live forever in this moment
— Spencer Becker-Kahn (@SpencerTHughes) February 12, 2018
Suddenly every athlete in the Olympic Village wanted to get their hands on a pair of the must have accessory at PyeongChang 2018.
I need to know where everyone is getting those Olympic ring sunglasses. I’d rock those😎
— Kevin Bickner (@KevinBickner) February 15, 2018
— Olympics (@Olympics) February 17, 2018
And it’s not just the athletes. Everyone is getting involved in this shady scene.
2018 PyeongChang Olympic rings sunglasses pic.twitter.com/oGVSIGqsae
— Global Korean Post (@GlobalKoreanPos) February 16, 2018
But the fashion trend soared to a whole new level once K-pop heartthrobs NCT 127 got in on the action.
— Olympics (@Olympics) February 12, 2018
This is perhaps the sentiment which best describes of just how cool Kan and his antics are.
Cooler than the other side of the pillow.
— The Borax (@ispeakforno1) February 12, 2018
The glasses even went global. Here are some kids in Britain getting in on the action.
— Ashbridge Sport (@Ashbridge_Sport) February 13, 2018
So what’s next for Kan and his sunglasses? Well, this for starters.
— Olympics (@Olympics) February 18, 2018